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Yorkr

Services

Two disciplines, run as one operation.

Most brands buy the plan and the posting separately, then spend the year translating between two vendors. We run both, on one calendar.

Positioning · Campaigns · Paid

Marketing & Strategy

The plan behind the posting: who the audience is, what gets said in the weeks before a launch, and where the budget goes.

Most campaigns are written for launch week and nothing after it. We plan the whole run, so every date on the calendar has a reason to post and a job attached to it.

What's included

  • Brand and campaign positioning
  • Campaign calendar built around real dates
  • Paid social on Meta and Google
  • Sponsor and partner-facing decks
  • Launch and registration campaigns

Growth · Engagement · Monetisation

Social Media Management

Running the accounts day to day — growing the following, lifting engagement, and getting channels to the point where they earn.

Volume is the constraint, so the pipeline is built for it — templated graphics, presets ready in advance, AI production where it saves a day. That is how a small team posts like a large one.

What's included

  • Channel strategy across Instagram, YouTube, Facebook and X
  • Daily publishing and editorial calendar
  • Reels, short-form and motion content at volume
  • Community management and DM triage
  • Monetisation setup and channel monetisation readiness
  • Monthly reporting on reach, engagement and follower growth

Production stack

The tools are named, not implied.

Every one of these is in day-to-day use. If a pitch mentions a capability, there is a licence and a workflow behind it.

  • Runway

    Video generation

  • Sora

    Video generation

  • Kling

    Motion & extension

  • HeyGen

    Avatar presenters

  • ElevenLabs

    Voice & dubbing

  • Midjourney

    Key art & stills

  • ChatGPT

    Scripting & ops

  • Adobe CC

    Finishing & grade

How we engage

Two ways in.

Both start with the same conversation — the difference is whether you need the whole run covered or one problem solved.

Retainer

We run the calendar

Monthly scope covering strategy, publishing and production across the whole calendar. Suited to brands with real volume and no in-house content team.

Project

We build one thing

A launch campaign, a brand rollout, or an AI production pipeline handed over to your team. Suited to brands with in-house marketing that need a capability they don't have.

The model

Give the whole system to one team.

Instead of coordinating a designer, an editor, a photographer, a social manager and a developer — and holding the brand together across all five — you hand the system to one team that already runs as one.

What you are actually buying

Strategy, design, film, social and growth from one team — one brief, one calendar and one standard holding all of it together.

Why it stays consistent

The same people plan it and make it, and the pipeline is built once and reused every cycle. Direction does not drift and output does not stall after launch week.

A freelancer hands you files and moves on. What you get here is the whole system — the strategy, the production and the publishing — and one team accountable for it long after launch week.

Questions we get asked

The answers, before you have to ask for them.

Do you replace our in-house team or work alongside it?
Either. Most brands have one or two people who know the audience better than any agency will, and are drowning on volume. We usually take the production load and leave the voice with the people who have it.
How do you report on it?
Monthly, on reach, engagement and follower growth. We will not promise a follower number before we have seen your channels, and you should be wary of anyone who does — consistency and content quality are the two things an agency actually controls.
Who owns the content you produce?
You do. Every file, every source project, every template, handed over at the end of an engagement. The templates matter most: they are what let your own team keep publishing at pace after we stop.
We are outside India. Does that work?
It is most of why the pipeline exists. We work across IST, GMT and ET, and the time difference is usually an advantage — work filed at the end of your day is finished before it starts again.

Next step

Tell us which half you're missing.

Send the channels you run and where the gap is. You get a written response with a recommended scope.